Ben Franks FRSA and his team are experienced brand builders. We help the best wines and spirits break into and grow their share of the UK market.
Our team, with extensive experience in the wine and spirits trade, can help you:
- Get your brand in shape for UK success
- Develop an effective route to market that meets your budget
- Connect you with buyers and journalists across the UK
- Grow your brand and its reputation internationally
- Support you with logistics and licensing
- Make introductions to key personnel and recruiters
We do this thanks to our extensive book of contacts and market knowledge, and we’re proud to have successfully introduced every client to the UK market to date.
Reach the customers who matter to you
We specialise in bringing brand new products into the UK market., or growing smaller brands into significant market players. The core to this success comes from finding the right ways to reach the customers who matter to you. It’s about more than making a splash – it’s about a genuine return on your investment.
Why the UK market?
A great deal of influence on the world stage comes from wine and spirits commentators based in the UK. The country is also home to an array of hospitality and on-trade market opportunities with a thriving retail market by value.
Yes, the UK market is saturated – but that’s where our agency comes in. We help you stand-out from the crowd.
Leadership for your brand
Our agency is led by award-winning wine journalist and brand expert Ben Franks, and our team has a deep knowledge of the wine and spirits market.
You will work directly with Ben, who manages the strategy on all our accounts. Ben has personally built a multi-award-winning wine merchant from scratch that today stocks and sells over 250 wines, spirits and ciders to UK customers.
Furthermore, our agency has successfully introduced every one of our clients to the UK market, giving us a 100% success rate on market penetration.
Over the years we have compiled a network of over 1,000 trade and press contacts we leverage for our clients.
How we keep such good stats
Simple. We’re lucky enough to choose who we work with.
We only choose to work with brands that Ben and the team are genuinely excited about, meaning we put everything into making a success of your brand in this market.
So if you’ve got an awesome idea we ought to know about then book a free skype call today.
What people say about Ben Franks
“One of the UK’s leading wine buyers.”
~ Decanter, July 2019
“[A] leading lad in the wine biz.”
~ Kate Hawkings, The Buyer, July 2019
Read more testimonials from our clients here.