Buy with Confidence

Ben Franks is already well-known as one of the country’s leading wine buyers, a reputation he forged after founding the multi-award-winning wine merchant Novel Wines in 2016. An expert in lesser-known wines, particularly from England and Wales, the Mediterranean and Eastern Europe, Ben has a knowledge of esoteric wine well beyond his years.

  • “One of the UK’s leading wine buyers” – Decanter
  • “A leading lad in the wine biz” – The Buyer
  • “One of the trade’s rising stars” – Drink Me Magazine
Ben Franks Wine - Expert Brand Builders for Wines and Spirits

For the on-trade

A truly unique wine list
Ben can help your restaurant or wine bar curate a list of truly unique wines. Using his experience in the trade, and working with you to set clear targets for your business, Ben can help you develop a list that’s both exciting and commercially competitive.

Going beyond
Help with your restaurant or bar’s pricing strategy, writing wine list notes, and access to hundreds of UK suppliers are all part and parcel in your retainer. We will also provide focused, regional research on your local market to help guide your decision-making.

Ben will also personally offer your staff full training on the wine list, along with cross- and up-sell advice, and consumer-facing tastings to help launch and push new lines.

Get in touch about how we can help you
If you’re passionate about making more from your wine list, get in touch with Ben’s team today:

Quick procurement

Have you been let down by a wine supplier and need a solution quickly to keep providing a certain SKU for your customers? Tap into Ben’s extensive network and solve the issue quickly. Clients can access the latest tender opportunities by contacting your account manager.

For importers

If you’re a wine merchant or wine business looking for buyer advice on the import market, the wine world can look saturated and confusing.

How do you stand out from everyone else?

How do you go about finding a particular wine that’s missing from your list?

Ben and his team can help you source wines to meet your buyer specification, and even help you write out that specification if you’re starting from scratch.

For these services, we charge a simple sourcing and commission fee to make it as simple as possible.