Launch Your Wine or Spirits Brand in the UK

Our team’s bread and butter is introducing your brand to the UK market and growing your market share. Based on access to real data, a jam-packed book of contacts, and years of combined experience in the trade, our team can help you open the right doors.

Launch a new wine or spirits brand in the UK with Ben Franks Wine

Route to Market

As one of the UK’s leading buyers, Ben and his team are better placed than most to help your brand enter the UK market. The UK is among the most diverse markets for wine and spirits anywhere in the world and one of the top places to trade by value. It also has a rich journalism scene, meaning if you do your PR right, the UK is one of the best places to let the wider world know about your brand.
At Ben Franks Wine, we focus on getting your brand in front of the customers who matter the most. We will set clear KPIs from the start, working to give you a strong foothold in the UK market and grow your market share from there. As a client, you’ll get access to some of the trade’s top contacts from brand development to buyers and tender opportunities.

Win Opportunities

We’re lucky enough to work with some of the finest wine and spirit brands in the world. As sticklers for quality, we only work with brands who put quality at the heart of what they do. Thanks to this approach, Ben Franks Wine is trusted by our network of distributors and buyers. That means when we come knocking with your brand, they listen.

Full Flexibility

Each plan is drawn up to your budget and modelled on a simple retainer fee and performance-related commission, or you can simply use our services for ad-hoc advice or day sessions. This gives you the flexibility you need, whatever stage you’re at in your business.

Grow with us

Once you win your route to market, Ben and his team will support you with account management and PR to build on your market share.

Go Global

Thanks to our business’ growing reputation, we also offer a new global market retainer. We will assess which markets your brand is going to thrive in and help you enter each one, giving you the foundations to create a brand with worldwide appeal.

Let’s Make It Happen

Every client gets plenty of face time with our director, Ben Franks, who has earned his reputation as a leading wine and spirits consultant. As such, we start how we mean to go on. Your first, free, no-obligation call about how we can help you is directly with Ben.