Archie has been running a successful blog Wine Away The Day on Instagram since 2018 and has been working in the wine industry over the last few years to educate, promote and inspire people on wines of the world in a fun and accessible way. Specialising in content creation, digital strategy and marketing she works regularly with wine brands, regions, retailers and directly with independent wineries as well as hosting tastings. Archie is also passionate about English wine and is committed to increasing exposure and awareness of the growing English wine industry.