Imbibe Live

An exclusively trade-only event looking to showcase various exhibitions & awards at London Olympia.

Guerrieri Rizzardi '3 Cru' Amarone della Valpolicella Red Wine


Imbibe Live is a strictly B2B event for on-trade and off-trade professionals looking to find new innovations in the industry, make professional connections and source new products for their business.

Notable figures in the industry will be presenting at the event, those being: Laura Willoughby MBE of Club Soda representing the low/no sector and Lorraine Copes of Be Inclusive Hospitality & Jack Sotti of Renais Spirits are representing the event’s educational section.

The Sommelier Wine Awards are back this year, “flaunting top-tier wines”, assessed by on-trade professionals and are ready to be showcased. There will also be a host of new exhibitors this year, some being: Friarwood Wines & Spirits, Celtic Marches, HL Vodka, Five Farms Irish Cream Liqueur & Attimo Craft Winery.

Cost per Ticket:

Trade Visitor (£12.50 exc. VAT)

Trade Supplier (£40 exc. VAT)


1st July: 10am-6pm

2nd July: 10am-6pm

Where: London, Olympia.


Imbibe Live has stated that this event will be perfect for: bartenders & mixologists, sommeliers & wine professionals, beer specialists, spirits & liquor industry representatives, hospitality professionals, retail buyers and industry analysts & media.

Ben Franks Wine Tasting Note Producer Profile

About the Organiser


Imbibe Live is an annual event hosted to exhibit anything from wine, spirits, beer and cider to mixers, teas, coffees, waters and many more drinks products. Hosted since 2010, it continues to remain a very important event to the drinks industry for making trade connections and sourcing new products.

They are partnered with the Drinks Community, The Drinks Trust, Only a Pavement Away & Be Inclusive Hospitality.